I’ve been hearing from a number of you that you’d like to see more case studies from actual Location Rebel Academy members, and guess what?! I listened.
Today’s post is from Academy member Kevin Cole. Kevin joined in October of last year and in his first two months he made $3,000 from his SEO writing business.
This may not seem like a ton of money, but when you look at the fact that this was starting from absolutely nothing, it’s a huge accomplishment which paved the way for him to live a lifestyle that most people would kill for.
It’s stories like Kevin’s that keep me doing what I’m doing. It’s awesome to see people having success with the program, and content writing is just one of the many skills we teach in the course.
So with that said, take it away Kevin!
When I first joined Location Rebel Academy back in October 2012 I was excited to become a real lifestyle entrepreneur – up until that point I’d been all talk.
I would tell my friends and family all about the people I admired. How they traveled the world, worked for themselves and lived amazing lives. But when the conversation would end my life was still the same. It was time for a change.
After perusing the Location Rebel Blueprints for a while I drew a line in the sand and made a commitment.
SEO writing was my chosen path and I was going to make it work no matter what.
What Is SEO Writing?
SEO writing is all about writing content that people like to read and search engines can understand. It may sound complicated but it’s actually quite simple.
You’re not stuffing keywords into articles or doing anything spammy. You’re just writing great content based on a specific subject.
In the internet marketing world content is king. Internet marketing companies need great content to run a successful business. That’s why they hire SEO writers like me.
Below you’ll find a step-by-step guide chronicling everything I did to make $3,000 in the first two months of that business.
Let’s get to it.
Step 1: Come up with a name and get a domain name
Your name doesn’t have to be anything fancy. It just needs to be something simple and straight forward.
I chose Kevin Cole SEO for my name.
Once the name was established I purchased my domain, linked it with my hosting account, and set up a WordPress site.
Not exactly sure how to get the site setup? No problem, check out How to Set up a Blog Step by Step.
Step 2: Design & Content
Next up was designing the site and writing some content for each page.
I created five different pages in total.
- Home – This is the second most important page on the site. It’s the first thing potential clients see when they come to your site so it needs to be in tip-top shape. Write a little intro, and then give them some reasons to stick around (ex. 6 Reasons You Should Hire Me)
- About Me – This page is all about humanizing yourself and your business. Just show the potential client you are a normal person. Share a little bit about yourself and then explain why you got into the SEO writing biz.
- Writing Samples – This is the MOST important page of all. Your writing samples are your lifeline and we’ll get to more in-depth with this in the next step.
- Rates – On this page you can set up how much you plan to charge people, any discounts you may want to run, and any other special notes a potential client may want to know.
- Contact – This is super simple. Just get a contact form plug-in from WordPress and you’re good to go.
The design for my site is the opposite of stunning. It’s underwhelming from a visual standpoint. But it really doesn’t matter.
Potential clients are coming to your site because you can write. Not design.
A nice design helps but it’s not essential. As long as they can maneuver around your site you are golden.
Here are some more things to check out to ensure your site is as good as possible.
Step 3: Writing Samples
This is by far the most important part of your website. Each and every one of your potential clients is going to look at your writing samples. These have to be near perfect.
Write at least five articles. Even if you advertise that you’re specializing in a specific niche it’s still a good idea to write some sample articles out of your chosen niche. In the beginning it’s going to very challenging just to write articles within your own niche.
You’ll be taking a variety of writing work so you should have a variety of sample articles.
Write a little bit of everything and make them damn good.
Step 4: Email Template
Now that you have an established website it’s time to write up an email. This email also has to be solid.
You want to get the maximum number of opens for each email by creating a solid subject. Then you want the maximum number of click-throughs and responses with a solid body.
The Subject: This is the first thing people will see when your email comes to their inbox. Just like everything else – keep it simple.
I use “Freelance SEO Content Writer” It’s simple and straight forward. When an internet marketing company sees that email they know exactly what they’re opening.
The Body: The body needs to also be nice and simple.
Here are some simple rules for your email…
- Keep it short and sweet
- Highlight that you’re a native English speaker (if applicable)
- Link to your site and sample articles
One more thing you should do is mention your current location. I’ll explain why in the next step.
Here’s my exact email template that I have sent to hundreds of potential clients.
[Insert Name Of Company/Client],
My name is Kevin Cole and I’m a freelance SEO content writer based in Palm Harbor, Florida.
I offer high-quality content that readers and search engines will love and I do it in a timely fashion.
A lot of my previous work has been in the fitness, self-help and business industries, but I am able to write about anything.
All my rates and writing samples are on my website.
If you are in need of an SEO writer, you can reach me by email at xxxx or by phone at xxxx.
I’m passionate about writing and look forward to the opportunity of working with you.
Note: Inside Location Rebel Academy there are more samples that have worked for members, along with tools for helping you negotiate with clients, set rates, and some hacks for finding high quality clients.
Step 5: Collecting Emails
Now that you’ve got a website and a solid email template it’s time to market your business.
In order to find clients, you’re going to have to send out a bunch of emails to internet marketing companies.
To find your potential clients you just have to do a simple Google search.
But the key with your Google search is to direct your search to your current location. Ex. Tampa Internet Marketing Companies, Portland SEO Company, Etc.
Go through the results in Google and find their emails.
Then it’s time to make a list. I used Google Docs but any program will work. Write down the name of the company, the email address, and the name of the CEO (if it’s visible).
Note: If the email isn’t visible then just copy and paste the contact form URL into your list.
Now it’s onto the final step!
Step 6: Send Out Emails and Make $$$
Finding potential clients is a numbers game. You have to send out a bunch of emails and only a few will bite. But that’s all you need.
You are banking on the fact that you share the same location so you have a common bond. It’s a fantastic way to meet local entrepreneurs and gain more business.
(If you’re currently traveling the world then target your hometown. You’ll still have a bond).
With only a few clients giving you recurring work you can easily make $1,000 your first month.
In my first month, I sent out 150 emails to internet marketing companies using the email template I listed above.
I got about 6 clients from those emails with two or three of them giving me recurring work.
SEO writing has an unbelievably low barrier to entry. If you’re looking to cross the threshold into entrepreneurship but can’t figure out where to start this is your answer.
You can make your first dollar online within two weeks of launching your business. It happened to me and it’s happened to countless other Location Rebels.
Follow the steps listed above and start forging your own entrepreneurial path.
Kevin Cole is a writer & entrepreneur. He delivers practical advice on navigating the most complex organism known to man: Your Own Mind.