How to Find More Freelance Writing Clients: 10 Things You Must Do

By Sean Ogle •  Updated: 02/01/18 •  6 min read

It’s no secret that my favorite bridge business to help people pursue is freelance writing.


Because most of us already have a basic proficiency in writing, there’s a huge demand for writing services, and it’s a great way to build your online skills, your confidence, and some income in the process.

And if you’re not a good writer? Then start with this post on How to Become a Writer.

Here’s the deal though:

Most people make crucial mistakes that are keeping them from actually getting work. I’m always shocked by how often I see these things happen, considering how obvious they seem.

The good news though, is that if you’re one of the very few people who don’t make these mistakes? You’ll be rolling in work before you know it.

Watch this video to learn in detail, the 10 things you should be doing if you want to have more writing clients than you know what to do with.

How to Find Writing Clients

The video above covers these topics in much more detail, but if you’re just looking for the tl;dr version, then here you go!

#1) Have a Personality

One of the biggest mistakes people make is that they think they need to be “professional”. So out of the gate, they’re very rigid, formal, and their freelance services site looks just like every other writer’s out there.

People want to work with people they like and have rapport with – and the only way to build rapport? Is to have personality.

#2) Don’t Use Mail Merge. Ever.

I’m not sure why people still think it’s a good idea to write a template email, get a list of hundreds of people, mail merge the names, and then send it out.

Do you really think that’s going to get a positive response or lead to work?!

Newsflash: It won’t.

#3) Do Research On the Person You’re Emailing

So what do you do instead of bulk emailing every potential client you’ve ever come across?

Here’s a novel idea: you research the person you want to work with, and then send them a personal, thoughtful email.

The chances of finding work from sending five thoughtful emails is better than sending 500 template emails.

It takes time and effort to find qualified people, and do that research – but remember, this is what separates the people seeing success from those who aren’t.

Additional Resources:

#4) Be Consistent With Your Pitches

For as long as you’re a freelance writer, you should always be seeking out work – because as every writer knows, there will be a time, where it will all dry up.

So every single day, set a side a block of time to reach out, make connections, and look for work. Trust me, you’ll be glad you did. And best case scenario? You have too much, and you can hire it out to someone else and make a nice little cut.

Don’t feel like you have enough time to devote to it? Watch this:

Additional Resources:

#5) Expand Beyond Upwork

Upwork is the most popular site out there for freelancers. But did you know there are dozens of other great, lesser known places to find work?

Make a habit of frequenting those and you’ll find a goldmine of opportunity that the casual freelance writer won’t know a thing about.

Additional Resources:

#6) Make Sure Your Site Looks Legit

Let’s put it bluntly: would you want to hire someone who’s website looks like it was designed by an 8 year old?

Probably not.

Technology has come a long way so creating a decent looking website these days isn’t very hard. Spend a bit of time to make sure yours looks good.

Additional Resources:

#7) Create a System and Follow Up

Here’s another place where most freelance writers completely miss the boat (or any freelancer for that matter): they don’t follow up.

Often times you won’t get a response on the first go. Or even the second or third.

This is why following up is so important. And to do this properly, you need a system that makes it easy. 

Luckily, you don’t need to reinvent the wheel on this one. This is the strategy we use (and love):

How to Use Streak for Gmail (And Why It’s a Freelancer’s Best Friend)

#8) Go to In Person Meetups, In Complimentary Industries

Watch the video at the top of the page (Go to 9:10) for a more detailed explanation of why this works so well.

But the bottom line is, if you only go to meetups for writers, you’ll find a bunch of people all looking for the same type of work as you.

But if you’re a writer and you go to say a Search Engine Optimization meetup? There will often be people looking for writing services – making it more likely for you to find work.

Not to mention the fact that building friendships and rapport, is much easier in person.

#9) Don’t Pigeon Hole Yourself

It used to be that for people just starting out writing online, you would jump into “seo writing”. The problem is, that term has basically gone away and has some very negative connotations these days.

So instead of pigeonholing yourself into just one type of writer, we suggest using a broader title like “content writer” as that can span multiple spectrums and client needs.

Additional Resources:

#10) Read Influence: The Psychology of Persuasion

It’s not a book on finding clients, growing a business, or especially about becoming a better writer. But it’s one of the few books I know of that, if taken to heart, will help you do all of these things.

Buy Influence by Robert Cialdini

And that’s it, if you do these 10 things, I guarantee you’ll give yourself a better chance of finding consistent, well-paying writing work that will allow you to work from anywhere and spend more time doing the things you love.

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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