A few years ago I wrote about how I was disappointed that Location Rebel became a commodity.
When the blog started, it was personal. It was me going through a personal evolution, and the ups and downs that went along with that.
For the last 5+ years it’s been less about my transformation, and more about helping you make a transformation in your life.
To do that, I’ve created hundreds of blog posts and videos all about how to build a small business.
But lately, there’s been something missing.
I’m back to being a commodity.
What does that mean?
Nearly all of our blog content from this year has been created after doing keyword research. I found a topic people were searching for, wrote a how to post – that while hopefully useful, doesn’t do anything to inspire or motivate you to actually take change.
In a recent newsletter I talked about how “people have you buy into you, before they buy from you.”
Most of my creative attention has been going into our YouTube channel lately.
That’s where the vast majority of my content has been created, and that’s where I’ve been a bit more personal.
But that’s not Location Rebel. This site is.
And I feel like I’ve left a lot of people who enjoy reading the site out in the cold.
If you’re not into videos, I haven’t given you much of a reason to buy into me lately.
To trust me.
To build a relationship with me.
And I’d like to change that.
I look back on some of those posts, and find some of them to be the most compelling posts I’ve written in a long time.
I don’t know that I’ll do another daily blog again, but I do promise to start writing more on a regular basis.
I also want to find a better way to show you content like this. The stuff that isn’t exactly searchable. The thought pieces that get buried.
We’ll still have plenty of how to content, but I want to go beyond that. After all, that’s what the Academy is for.
I want to be real, authentic, and honest about this lifestyle, the realities of starting a business, and what to expect as you look to make a change in your life.
I’m not sure where this will take us, but I’m excited to find out.
What would you like to see?
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