How Long Should a Blog Post Be?

By Sean Ogle •  Updated: 07/25/23 •  2 min read

I started growing Location Rebel during a time when it was all about the “epic blog post.”

The longer, and the more detailed, the better.

Let’s face it, that’s still the general mindset.

I still fall into this trap and assume that if I write a 5,000-word blog post, it’s going to be shared all over the internet.

Not the case.

Sometimes that “epic” post your writing also means “bloated” and “boring.

So how long should your blog post be?

I get this question a lot, especially from new freelancers looking to get up writing samples for their portfolios.

Here’s the answer — which you may or may not like.

A blog post should be long enough to get your point across.

No more, no less.

Yes, it’s helpful to have a mix of writing styles on your freelancing site to show potential clients you can do it.

But for bloggers and niche sites?

You’ve got all the options in the world.

Short blog posts can be useful, easy to digest, and when done right, they don’t make you go sifting through a bunch of extra words to get to the point.

Sometimes, covering just one topic succinctly is all you need.

Don’t add words simply to hit some imaginary word count in your head.

My point?

Don’t always try and write the epic post.

Mix it up.

Your calendar and readers will thank you for it.

This post was updated in July 2023 for accuracy.

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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