How to Build an Email List Without Having a Blog or Website

By Sean Ogle •  Updated: 03/03/15 •  14 min read

Note from Sean:

Not every post here on Location Rebel will be applicable to everybody, all the time. We’re all at various points in our lives and businesses, and I try and provide a good variety of content so that there is a little something for everyone.

One thing I’ve found though, is that if you want to do work online, regardless of what it is, one of the most valuable things you can have is an email list. It just makes communicating with people who are interested in what you’re doing infinitely easier and more productive.

However, in the past many readers have made comments like, “I don’t have a blog or a website yet.” or “I’m not ready to start building a list.”

To that I say, you need to read this article. Whether you’ve already got a sizable list and are looking to grow it, or are at absolute square one and need help getting started, today’s post from Garin Etcheberry will get you on the right track.

I’ve been really impressed with the comments Garin has left here on the site and with the quality of work I’ve seen from him – so I’m really excited to host him here today!

So with that, take it away Garin!

It’s not a big secret that building an email list is one of the most important things you can do for an online business. But if you’re anything like me (or like I was up until recently) you still haven’t started your list.

I always saw the benefits of growing a list, but I never thought that it was really relevant to me because I wasn’t a blogger. I thought that to build a list you had to publish regular content on your blog, slowly grow return traffic, then over time convince those readers to sign up to your newsletter. For me it was long ball, and I’d rather spend my time making sales than “playing business.”

That all changed a month ago. In just a few days I accidentally started an email list, got over 200 subscribers, and landed several clients for a new business venture, all without having a blog. Now I’d like to show you how I did it so you can do the same.

Before I jump into the tactics, I’d like to quickly go over a few reasons for starting a list, just so we’re on the same page. Feel free to skip ahead if you’re already a believer.

Benefits of building an email list

Now on to my story.

How I got 160 subscribers in just a few days without a blog.

Awhile back I ago I wrote an article on about how I landed 5 dream jobs in one month by giving my best ideas away for free. As soon as I hit “publish” I tweeted it to some people I mentioned in the article and shared it with some online personalities that I thought would be interested.

That evening James Altucher retweeted the link which gave me a huge boost. It gave me such a big boost in fact that it made Medium’s Top 20 Most Recommended Articles of the Day list. This caught the attention of Medium staff who then added the article to the Medium front page. Within a couple days I had over 10k views.

It was my first article ever on Medium and I was absolutely elated. I was getting a flood of tweets and emails; I was literally hitting the refresh button like a woodpecker and watching the views and messages increase by the second.

For the first few days I was on top of the world, but on the fourth day I had a realization that caused a moment of panic: “What if I never write an article this popular again?” I thought. “It’s amazing experiencing this torrent of traffic, but I’m doing absolutely nothing to capture these readers and to be able to recreate this success in the future.” I realized that it was time (actually passed the time) to create a list.

So in an absolute frenzy, I started a Mailchimp account, put a signup box on my website, wrote an explanation of why people should sign up to my newsletter and what I would write about, and linked to it from my Medium article. On the post I said something like “Want to learn more tips like this? Sign up to my newsletter here (hyperlinked to my site) and I’ll teach you my lessons from building businesses.”

It wasn’t the most polished or thought-out strategy, but I immediately started getting notices in my inbox for new signups. Within just a few days I had 160 subscribers. I’ve since used that list to make sales for my newest business, even without a big list. Success!

Now that I stumbled into building a list without blogging, here’s how you can learn from my experience and do the same today:

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How to build an email list without a blog (or even a website)

Ok so you want to build an email list without a blog or a website? Great, here’s exactly what you have to do.

Step 1: Go to and start a free account.

Once you have an account you’ll need to create a new list. It’s pretty straightforward to set up, but if you hit any snags check out this absolutely fantastic tutorial from; it has pictures that show each step of the process.

Step 2: Find the URL

once you have your new list set up, copy the URL which you can find at lists>signup forms>general forms and save it for later. We’ll use it in just a moment.

Screen Shot 2015 03 03 at 8.54.22 AM

Step 3: Go to and start a free account.

Smore is a website that makes it super simple to make beautiful online flyers, but in our case we’re going to use it like a temporary website.

Step 4: Start a new flyer.

The whole point of this page is going to be to convince people to sign up for your newsletter, so start by giving it a catchy title like “[Your Name]’s Insider Newsletter: Biweekly Tips on How to Accomplish XYZ.” In the body of the page, explain why people should sign up.

Here’s a tip: don’t talk about you, talk about the reader. Talk about what they’re going to get out of it. Talk about what they’re going to learn and what they’re going to be capable of achieving after a few months of reading your newsletter. Focus on the value they’re going to receive. This is where solid copywriting skills come in.

For more ideas on creating a valuable offer, check out this post.

Step 5: Customizing your “flyer”

After you’ve written your copy and made a killer pitch for why people should subscribe, go to the “Add more stuff to your flyer” panel at the bottom of the page and add a button.

Change the button text to your call to action, something like “Sign me up right now!” or “I want to join the newsletter!” Then paste your mailchimp URL in the link box. (Smore tells me that you’ll be able to add custom code in the future so you can embed your signup form directly on the page, but this works just fine for the moment.)

Screen Shot 2015-03-03 at 8.54.32 AM

Now you have a beautiful page that convinces people to sign up for your email list and links to your mailchimp account! But….how do you get people to see this page in the first place? (Hint: the answer isn’t blog for 6 months until you’ve built up a small audience.)

How to get people to see your signup form

Let me say something that is obvious but sounds mean: right now know one cares what you have to say.

You don’t have an audience.

Nobody knows who you are and no one is trying to find you.

So rather than starting a blog and writing for crickets, go to where audiences are already congregating. By going to where people are already hanging out online, reading, and interacting, you’ll increase your chances of being found a millionfold.

This means places like, Linkedin, YouTube, or other people’s blogs. (As a sidenote, I’ve been seeing lots of popular bloggers like James Altucher writing increasingly on Medium, and even facebook, and writing less and less on their own blogs.)

Step 6: Create Content for These Sites

Now it’s time to create content for these sites. This could be articles, videos, or audio – then we’ll link it back to your new Smore page.

(It would probably even be a good strategy to make awesome pictures to share in Instagram, hashtag the hell out of them, and link your profile back to your Smore page. Someone please do it and email me about how it works.)

Don’t limit yourself to just one platform; cast a broad net and bring viewers to your optin page from several communities. Try lots of different kinds of content on different outlets and see what gets the best response.

I’ve had the best success making long, extremely detailed content where I teach something (like the one you’re reading).

Make a list of ten things you’re good at, or ten skills you find yourself teaching your friends, or ten shortcuts you’ve developed through trial and error, and make in-depth tutorials where you walk people through each step of those skills. And before you start, do yourself a huge favor and read this excellent article from Noah Kagan about what makes content go viral.

Step 7: Search Twitter

Once your content is published, search in twitter for people who are talking about the same subject that you just wrote/vlogged about.

Buzzsumo is also a great tool to find the most influential people having relevant conversations.

Find ways to connect your message to their message, or ways that your knowledge can be valuable to them and their audience. Tweet them the link to your new content and say “Couldn’t agree more, here’s my two cents.” or “Here’s another perspective from a big fan.”

Preferably you’ve been following Sean’s Pamphlet Principle and you’ve already been interacting with influencers, in which case you already have a foot in the door which could lead to them retweeting your link. (And if you haven’t been doing The Pamphlet Principle, start now!) Essentially what you’re doing in this step is marketing your content (you didn’t think it was just going to blow up all by itself, did you?).

Step 8: Grow your Content

The beautiful thing  about all of this, is that the more content you publish, the more tools you have in your toolbox.

Each piece of content is like a tool that drives people back to your mailchimp signup form, and you can dust them off whenever you need to use it. If you read a blog post and think “Hey, this is kind of like that Medium post I wrote!” you can share a short tip in the comment section and leave a link to the article where readers can go to learn more. Or if you’re having a conversation with someone on twitter and think “That one YouTube video I made would be really helpful for this person!” you can tweet them a link.

The easiest way to get people to sign up to your list

Now that you’re starting to create and plan out content, I want to share one last tip for increasing sign up conversions.

Most often you’ll see an email list with a signup incentive (also called a lead magnet or an opt-in bribe) like “Sign up to get my free ebook!” While this is a great idea, it should take a decent amount of time to create a high-value giveaway. And since you’re just starting out your time is uber valuable, so here’s an easy way to create an incentive in 3 minutes:

Step 9: Write out 10 headlines for articles or videos that you’re going to publish.

Write out 10 headlines for articles or videos that you’re going to publish.

Like I said before, make sure to come up with content for several different platforms. It allows you to cast a wide net, but it also allows you to do this: on your Smore optin page say “Here’s what I’m going to be teaching in the coming weeks. Rather than following me in 10 different places, join my newsletter to make sure you never miss a lesson!” Then list out each headline and the corresponding network where it will appear.

Check out these 15 blog post headlines for help crafting the perfect clickable title.

Scaling up

Once you have the ball rolling, you’re eventually going to want to take things to the next level.

This will probably include starting your own blog and creating a killer optin. There are a lot of reasons for doing this: to build a more intimate relationship with your audience, to track conversions and analytics, to increase opportunities to sell to your followers, and more.

In the context of building an email list though, a huge reason to launch your own site is to be able to use SumoMe. SumoMe is a wordpress plugin created by Noah Kagan (the guy who wrote the popular Location Rebel article about workcations) and it absolutely crushes when it comes to increasing email signups.

I installed it and have seen my list shift into a whole new gear. Every day I get my mailchimp update email and my subscriber number steadily ticks upward with no extra effort on my part. Just install it, forget it, and Noah’s know-how does all the work. SumoMe will also let you follow Bryan Harris’s Content Upgrade strategy for free; combine these two things and your list will hit warp drive.


If you’ve made it this far in this long post (although according to the Kagan article I posted above, this is the perfect length for virality at right around 2k words), then you no longer have an excuse to not be building an email list. I hope this gives you both the nudge and the know-how to get started today.

If you do follow these tips, email me a link to your first piece of content and I’ll share it with my newsletter. (I’ll say “I wrote this article on Sean Ogle’s blog and look at these amazing people who actually followed my advice!” It will be social proof for me and exposure for you.)

Lastly, I would be a hypocrite if I didn’t say: if you liked what you learned in this article join my list! I share actionable material like this all over and if you join my newsletter you won’t miss a single lesson.

Most importantly, contact me at [email protected] or @GarinEtch on twitter. Ask questions in the comments below, let me know what you think, or just say hi. Thanks to Sean for this awesome opportunity, and I’ll see you all in the comments section below!

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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57 comments on "How to Build an Email List Without Having a Blog or Website"

  1. Tim Johnson says:

    Thanks a lot. I’ve been dragging my feet on building a list and now thanks to you I have no excuses. Great detailed guide to building a list. I’m definitely going to start trying out these tips

    1. Sean says:

      Sweet! Let us know how it goes for you and if you have any questions.

    2. GarinEtch says:

      Yeah, f@*! excuses! Let me know how it works for you.

  2. Chas says:

    There is a lot of useful information here and I will revisit this post when I have more time to digest and assimilate it. Although I do not have a blog as of yet, I think this information would be even more helpful when I do. I have purchased a domain and installed wordpress and intend on purchasing a theme to install on the platform. I am active on LinkedIn and Forbes. You may also wish to take a look at Posthaven dot com- it is subscription based, but, was created by the founders of Posterous, which was acquired by Twitter and then shut-down. You have a fascinating story, thanks for sharing it along with all the useful information.

    1. GarinEtch says:

      Thanks Chas, I think this would be a simple strategy you could follow that would help speed things up once you get your site going. If you’re looking for a paid theme I can’t recommend Headway Themes highly enough- use it to build all my sites.

      1. Chas says:

        Thank you for your suggestion, but, I’ve decided on the Elemin theme by

  3. Excellent article! Even though I have already started a list, so much meat here about growing it, that I can implement right now!

    Great content as usual!

    1. GarinEtch says:

      Great, glad to hear it! What do you take away from this article that’s helpful to you even though you already have a list?

      1. Good question!

        Main take away points for me:
        1. Using Twitter to run searches for relevant conversations, and finding ways to connect conversations.
        2. The part about adding a short tip in comment section, on someone’s blog post with link to relevant article.
        3. Announcing the headlines, so ppl know what is ahead, and are more likely to subscribe.
        4. Using SumoMe plugin to increase signups.

        Although I have a blog already, I can use these to increase sign-ups for sure. Cheers.

  4. So, okay, you enthused me to bring my simmering project to a full boil. In one sense, the pamphlet system seems rather a shotgun approach (sorry if you are anti-gun), but it also seems logical… with potential.

    Right now my project resides as many pages of notes in several notebooks compiled over many donut store mornings. The focus point is to help homeschooling parents do something above and beyond the norm and that has life-long learning potential. Maybe the niche is too narrow, but you gotta start somewhere.

    And you have provided the fuel for my passion to ignite.

    Thanks for the post.

    1. GarinEtch says:

      Glad you liked it! If I can help bringing your projects to boil feel free to reach out whenever.

      I think the pamphlet principle is solid. It’s not a shotgun approach (I’m a gun nut BTW) if you only use it on people you really want to connect with and think you can add value to. For example I used it on Sean and now you’re reading this!

      And I think your niche is fantastic. Our education system is so broken, there is tons of innovation that needs to happen. I think there are lots of opportunities around lifelong learning, learning outside of the classroom, independent education parents and children can do together, and also apprenticeship, mentorship, college alternatives, etc. I think you’re on to something. Good luck!

  5. Hi Garin! Whoa this came so serendipitously, as building my list has been a real confusing journey for me. Ironically, the person who sent e a ling to this article signed up for my newsletter off of a facebook group run by Sean Dinsmore :-)) Amazing how life works. Thank you for sharing your knowledge, I see myself really structuring my time to get onto connecting with online influencers within my specialty niche and passion. Overwhelmed, but really excited to put your tips into action. I am coach, newbie blogger and performer who wants to focus on running an inspiration and #girl #lifehacks show on you tube. Will be emailing you with my progress in a week…
    Sasha Lipskaia

    1. GarinEtch says:

      Great, I anxiously await your email! A few names popped into my mind of people to introduce you to.

  6. Ferdy says:

    Thanks you so much! I’m currently writing an e-book and was wondering how I can get people to subscribe to a mailing list without setting up an entire website. This post is perfectly timed!:)

    1. GarinEtch says:

      Fantastic! What’s the ebook about?

      1. Ferdy says:

        It’s on how to quit smoking. I quit smoking myself a year ago and I want to inspire, motivate and help others to do the same. 🙂

  7. Luka says:

    Wow, that is a really awesome post! I learned really a lot of knew things, with lots of new and quality links (like Smore, BuzzSumo…). In a few days I will start a trial job as an email marketing specialist as a freelancer and one of my tasks is also to built an email list – so this post is just epic for me! I think I will use all the steps you mentioned above, and I will let you know how did it go:)

    Thanks again and good luck!

    1. GarinEtch says:

      Crush it at your new job Luka! Let us know if we can help you impress them and make it a permanent gig!

  8. Xavier says:

    I put your “10 ideas” strategy from Medium to the test yesterday. And landed the client today! Awesome stuff. Can’t wait to test the rest of your ideas.

    1. GarinEtch says:

      WOOHOO! That is awesome! I will take 100% credit for your success. I’ll email you my paypal address. Just kidding, way to go man, glad I could help in my own tiny way.

  9. Venki says:

    Gary, Thanks for article and highlights the importance of building a email list .. I am going to work on this next and tie to my blog and ensure I get more visitors to my blog.

    I am going to fully implement what is suggested here and come back with my experience.

    1. GarinEtch says:

      Yeah leave us a note in the comments and let us know how it goes, or feel free to tweet or email me whenever. I’m always glad to brainstorm or help out however I can.

  10. Ayietim says:

    Thanks a lot for this. I never really thought I would need any e-mail lists but this post has given me an insight into why I must have one.

    1. GarinEtch says:

      I was the same way, but I realized starting a list too early is better than too late. Getting attention isn’t easy, so once you earn a pair of eyeballs it’s nice to capture them so you don’t have to work as hard to get them the next time.

  11. Hey Garin,

    Loving this blog post, thanks so much for sharing – it came at a great time. I don’t have much traffic to my new site yet, and want to build a list without having to publish loads of content first.

    I have been offered a spot on a podcast in my niche (China sourcing) and am going to try and adapt this method by providing the link to my sign up form in the show notes and mentioning it in the show…

    Will let you know how it goes!

    1. GarinEtch says:

      Can’t wait to hear how it works!

  12. Julie says:

    This is fantastic! Not only did you provide concrete steps to take, but you also included such incredible and relevant links – way to share the love! The timing was perfect for me today (which is probably why I subconsciously chose this article in my reader) as a friend and I were discussing the fact that I am hoping to start working for myself in the near future, but not quite yet (I am dealing with some health problems.) In the meantime, I hate waiting. I think that building a list is a great way to get started, without taking on the full responsibility of an online business endeavor. While I dislike email lists and prefer anything that goes right into Feedly, I know that many people feel otherwise. Thanks for the great tips!

  13. Julie says:

    You really inspired me! After I read this last night, I decided it was time I set up a site so all of my mini-businesses are visible in one place. I started putting together a WordPress site this morning, but I realized that using would mean I wouldn’t have access to the email addresses of people who sign up. Do you have any suggestions for a platform where I could accesses the email addresses while having multiple pages for different offerings? I love your flyer idea, but it sounds like it’s better for single-purpose enterprises. Or did I get that wrong?

    Thanks for any advice you can offer! And thanks again for a fantastic article!

    1. Garin says:

      If I understand correctly, here’s what I’d do: build a wordpress site (use Headway Themes, it’s the best custom theme creator!) and install SumoMe. SumoMe is free and you can install Leads which will let you use different lead magnets that funnel into one email list. Then set up a mailchimp account for free. SumoMe integrates with Mailchimp. Not sure if that’s what you were asking, but that’s how I’d manage one list with multiple optins.

  14. Enzo says:

    Hey Garin,

    Thanks for sharing this! I’ve been writing SEO/blog articles for the past few weeks now. And I have been looking around for ways to get more clients/followers. I never really bothered with building a list but this article really motivates me to push myself even further.

    This could be useful for teaching other “new” people on how to start earning money by writing SEO/blog articles.

    And thank you Sean for letting Garin write this amazing piece of information!


  15. Sean – To link Smore to Instagram, create an RSS feed (

  16. Sorry, Part 2 is to post from ‘Desktop’, so rss to desktop to latergram to Instagram.

    Not that Instagram want it to be easy.

  17. sunil says:

    HI Sean,
    You know what even i wish to try, though i have a website but still want to test your information. If it will work, the again i will and say thanks to you.


  18. Ruth says:

    Wow! I am diversifying my business over the summer and need to sign people up in time for classes in September. This post was an excellent step by step guide. Thank you so much!

  19. Kajuana says:

    I feel like I just stumbled upon the keys to the kingdom. Thank you for giving actionable steps without burying it in a bunch of fluff. You’ve put a fire under me!

    1. Garin says:

      Awesome! Glad you dug it and thanks for the kind words. Feel free to reach out if I can fan the flames!

  20. John says:

    Great post.

    I particularly like the idea of “going where your audience is”.

    I’ve abandoned a numbers of blogs…because I was writing and writing but not getting any traffic. It takes months (if not years) to build a following that way.

    Will definitely incorporate these ideas in my next attempt…

  21. Raj says:

    Thanks Garin for sharing this! This article is very informative for newbies like me.

    I’m trying to implement this with Youtube video’s…. came across Step 6 ,I have one question around Step 6, How can we link or embed smore newsletters to Youtube video’s. Is there way to do this?


  22. Clara Egbonwon says:

    Brilliant post, Sean. I plan to build an email list to promote my potential e-books as I do not yet have a website or blog.

    Thank you


  23. Shloimi says:

    Awesome article.

    This is probably the most help info I read on list building!

    Thanks a lot!

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