First off, a quick apology for not having posted more over the last few weeks. I usually try and at minimum get two posts in a week, yet this month I’ve been slacking a little bit. At least on the blog side of things…
It’s actually this very realization thats inspired today’s post.
For nearly two years now I’ve watched my peers grow their blogs into spectacular resources full of useful content, that have helped them to live some pretty unique lifestyles. When I began back in mid 2009, there were a bunch of people that were right there with me. Through the course of the next 12 months we’d see some people huge successes, and others fall of the face of the blogosphere. Yet for those that have stuck around and put in the work, I’d venture to say almost all agree it’s been worth it.
That said, the vast majority of people with blogs will not become full time bloggers. More importantly, even those that could fall in to that category, aren’t full time bloggers.
Take Chris Guillebeau for instance (yes another reference to Chris on this blog – get over it). He is what one might call a “professional blogger”. He makes a very good living doing what he does best – writing. Yet, when you break it down, you realize that the blog is actually a very small part of what he does. Whether its masterminding large conferences, writing a best selling book, or creating game-changing travel websites, his status of “professional blogger” quickly escalates to innovative entrepreneur.
So, where am I going with this?
Over the past few weeks I’ve been beating myself up a bit for not doing a better job of writing and sticking to a schedule. I’ve been frustrated that earlier proclamations of a site redesign and a March product release are way behind schedule.
Then it hit me. I’m not a full time blogger, nor am I trying to be.
I began thinking back to what has changed this past month compared to months where I’ve blogged up a storm. What I realized is that I’m way busier now than I was even a few weeks ago. The cool part about this, is that not only am I busy, but for the most part it’s because of projects that have huge potential in the future. More importantly, they are things that actually excite me.
If you read my post about the third round of the Tropical MBA, you can see that there’s a lot going on with the work I do with Dan – not the least of which is figuring out a plan to go hang out with the crew in Bali for awhile. I also teamed up with a friend to launch a new HDR software website. If you’ve followed Daily HDR, you have an idea of how passionate I am about this.
Now throw on 3 SEO projects, an upcoming road trip to Texas, planning for the WDS, and one super secret project that is the most exciting thing of all, and you’ve got a pretty full schedule.
All this to say, such a small, small, small number of bloggers actually make a full time living from their site. And frankly, I think it’s a very small percentage that would want to. The coolest thing about blogging for me has been the network that it’s opened me up to, which is where the real exciting projects can come into play.
So if you’re at a point in your life, or you get to a point where things just seem busy, and your website gets put on the backburner for a month or two, don’t sweat it. Generally your readers and fans will still be around when you get back to it, and ideally you’re going to have even more exciting stuff to share with them.
Some of the most successful bloggers are going to disagree with this. You’ve probably all heard “consistency is key” and there’s a ton of truth to that – especially when you’re just beginning. However in my mind, the most intriguing part of beginning a blog is the fact that you’re trying to illicit positive change of some sort. That change can manifest itself in ways you never anticipate, which is what’s happening for me. So when unexpected opportunities come your way, the best thing you can do is embrace it, run with it, and try to bring everyone else along for the ride as best you can – but not at the detriment to the project itself.
If you have a blog, how do you feel about this? Should the blog be the be all, end all, most important aspect to a lifestyle entrepreneur’s business? Tell us your thoughts in the comments.
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