Let’s get straight to the point.
The key to success in freelance writing? Following up.
If you’re proactive, you’ve likely been sending cold emails and have a list of potential clients. However, many stop short. They apply for a job, don’t get it, and then decide freelance writing isn’t for them.
This approach misses a crucial step.
Sending email follow ups.
Keep reading to learn more, or check out the video:
The Reality of Cold Emailing
Doing outreach right means going through your spreadsheet, sending a minimum of five to 10 personalized cold emails daily, aiming to build personal connections and get new clients.
Yet, there’s a common mistake even diligent freelancers make: ignoring the follow-up.
Many assume that no response to the first email equals no interest. So they send one email, hear crickets, call it a day, and move on.
What if I told you that you’re missing out on the vast majority of potential clients with that approach?
Check out this chart:
There are some pretty mindblowing numbers in here:
- 48% of salespeople never follow up with a prospect.
- 25% follow up only once.
- 12% try three times and then stop.
- Only 10% of salespeople follow up more than three times.
And here’s why sending follow up emails matters:
- 2% of sales are made on the first contact.
- 3% after the second.
- 5% after the third.
- 10% after the fourth.
- A staggering 80% of sales occur between the fifth and twelfth contact.
So what does this mean for you?
If you give up too soon, you’re leaving opportunities, not to mention tens of thousands of dollars, on the table. The challenge is to persist without becoming a nuisance. How do we strike this balance?
Let’s dive into it.
The Art of Effective Email Follow Up
When you reach out via cold email, the odds of your prospect needing a freelance writer with your skill set at that exact moment are slim. Here’s where persistence and time come into play.
Sean OgleSean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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