Today’s guest post was written by Location Rebel member, Brian Lenney. Brian joined our community last summer, and immediately got my attention through his enthusiasm for his new business….and also by leaving his job less than 2 months after joining the community. He now helps clients build their brand by telling their unique story, and […]
Archives for March 2015
After a long travel day yesterday I arrived in Vail, Colorado where I’m spending the week working, skiing, and…well, working and skiing.
They’ve had 40 inches of snow in the last 10 days, including a solid 6 inches last night. I woke up this this morning to clear blue skies, and everyone around me seemed like they were drunk on happy pills.
Seriously, you’d assume the mountain had never seen a powder day before.
I got out of bed early and was on the lift by 8:30. For the next four hours I was treated to one of the most epic days of skiing imaginable. Big, wide open back bowls full of untouched powder. It was a Wednesday, so it wasn’t super crowded, and I easily could have gone on skiing like this all day.
But I didn’t.
It’s not a big secret that building an email list is one of the most important things you can do for an online business. But if you’re anything like me (or like I was up until recently) you still haven’t started your list.
I always saw the benefits of growing a list, but I never thought that it was really relevant to me because I wasn’t a blogger. I thought that to build a list you had to publish regular content on your blog, slowly grow return traffic, then over time convince those readers to sign up to your newsletter. For me it was long ball, and I’d rather spend my time making sales than “playing business.”
That all changed a month ago. In just a few days I accidentally started an email list, got over 200 subscribers, and landed several clients for a new business venture, all without having a blog. Now I’d like to show you how I did it so you can do the same.
Before I jump into the tactics, I’d like to quickly go over a few reasons for starting a list, just so we’re on the same page. Feel free to skip ahead if you’re already a believer.