Screw the Box: Why You Should Differentiate Your Brand and Business

By Sean Ogle •  Updated: 09/22/18 •  3 min read

Screw the Box_ Why You Should Differentiate Your Brand and BusinessNo, not like that, get your mind out of the gutter.

For the last couple of years, I’ve found myself stuck in the same box with Location Rebel.

It’s completely contradictory to where I was when I started growing the site what feels like eons ago.

Back in the day, I wrote about a lot of weird stuff.

Day dreaming. My desire to sail the world. Happy hours.

The latter posts having been removed, because well, they were just that bad, and now irrelevant.

It was a little all over the place, but it was 100% unique, authentic, and me.

My journey, my thoughts, and the uncertainty of it all was what formed the soul of this site. The realness and relate-ability was what got people intrigued and interested in it.

And then a couple years ago all of that changed.

I felt the need to be “professional”. I had to play the role of the “expert”.

And in that process? We lost the soul.

I put myself in a box.

Those are all great, useful posts. But there’s very little personality in them. Reading posts like that don’t make you excited to check back in on the blog every day to see what the next topic would be about.

If I happened to by chance time it right, where you’re actively trying to start a niche site, a blog, or a vlog right now, then that’s great! But how often does that happen?

By putting myself in the box, we lost what makes use unique, and became a commodity.

Why You Should Differentiate Your Brand and Business

Here’s the deal.

With your business, you create the box.

The box can be personal, and varied, and awesome.

Or it can be just like every other box out there.

In trying to do what I thought was right, and what all of the other experts out there said you should do, I got stuck inside the wrong box.

I haven’t written about the wildly varied things that I, and many of you are interested in.

That’s what has been so liberating about this daily blog. Even though I’m learning that promoting posts every single day is even more difficult than writing them, breaking out of the shackles of what I thought this site had to be has been amazing and sparked a newfound creativity in what we’re doing here.

So screw the box.

I’m going to create my own box.

A big box, that encompasses more than just the “how to build a business” stuff that we’ve been entrenched in lately.

So what about you? What does your box look like? And what unique, weird, endearing, and amazing aspects of yourself, your life, and your business are you going to put in it?

Want my help to build a business that will let you quit your job, travel the world, work from home, or simply spend more time doing the things you love? Great, I’d love to help you.

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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Comments on "Screw the Box: Why You Should Differentiate Your Brand and Business"

  1. Sean I agree 1000% dude. I do cover practical stuff much of the time but add my flavor, my personality, some humor and travel stories. I also go off topic with bizarre travel tales and weird analogies between being stalked by lady boy prostitutes in Thailand and blogging lessons. Good to see you are screwing the box. Ahem. Stepping outside da box. That is no “Predator” movie joke.

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