Just Do It.

By Sean Ogle •  Updated: 11/05/21 •  6 min read

A couple years ago I was sitting around with my friend Jamie. I knew that the time was coming to make a change to Location Rebel. just do it

The blog was getting stale.

It wasn’t responsive, and it wasn’t a very good representation of what the site and this business had become.

Jamie is not only a very good friend, but he’s one of the most creative guys I know.

We’ve run an unsuccessful business together, slept on a beach in the French Riviera, but now we mostly hang out and drink beer.

During one of these beer-drinking sessions we began a conversation that we’ve all been through so many times:

What If….

Wouldn’t it be cool….

One day I’d love to…

And we came up with some truly amazing ideas.

Jamie had just transitioned from working for one of the biggest ad agencies in the world to opening up his own shop in Bend, Oregon.

Like me, he was all about the lifestyle business and wanted to be able to what he wanted, when he wanted.

While this conversation was going on, I began to realize what a fortunate position I’m in.

I literally can do whatever I want, whenever I want.

But in some ways, it was a bit of a sad realization.

I have the freedom to do ANYTHING, yet it was during a period of time where I wasn’t taking advantage of it.

I was going through the motions and the routines of life – and for the previous few weeks really hadn’t done anything that I’d characterize as memorable, interesting, or meaningful.

So during this conversation, as we began to talk about ideas for Location Rebel that would be fun, unique and different, we stumbled across one that sounded truly epic.

“What if we filmed you behind a desk talking about Location Rebel is, but without acknowledging it at all – the desk kept moving to different locations all across the world?

Then at the end, we blow up the desk!”

My response?

“Man, that would be awesome.”

Notice the tense. Would be. Not will be.

And it was in that moment I realized something needed to change.

Again, I have all the flexibility in the world – and at the time, Jamie did as well.

The more we talked about the idea, but more excited we became.

The more inevitable it became that we were going to do this.

And eventually, the conversation went from “would be” to “screw it, why not?!”

And thus the desk was born.

We recruited my dad who has been in video production his whole life, and we became the renegade trio of filmmakers, that were stupid enough to carry a desk to over a dozen locations across Oregon.

The final result?

Probably my favorite thing I’ve ever created. As well as the foundation for everything Location Rebel has evolved into.

The crew celebrating a successful day shooting at Cape Perpetua

The crew celebrating a successful day shooting at Cape Perpetua

So, where’s the point in this history of The Desk?

I promise it’s in here somewhere.

The point is that language and mindset can be a powerful thing.

The would be’s and some days are dangerous.

In fact, most people let them take over their life.

They don’t take chances, but even more important than that, they simply don’t do anything.

You have a lot more control right now than you think.

I shot a video talking about this:

Even if you’re in a day job, you still have the freedom to say “Yes, this is cool and I’m going to do it. Or “No, I’m going to continue to sit on the couch today.”

And that decision that you make on a daily basis, will form the basis for everything you do from here on out.

In the end, there’s one very important lesson that I’ve learned in life. (Actually, here are 33 of them).

What is it?

Quite simply, the person who has the most stories in the end, wins.

You can’t take stuff to the grave, but experiences, memories, and stories can be shared for a life time.

We still talk about the time we somehow carried a desk into the forest, shimmied it up to the top of a waterfall, and almost fell over the edge in the process.


I was up there for about 15 minutes and actually got a blog post written…

Or the time we tried to blow up a desk, and almost failed miserably.

Had we not said, “Hey wait a minute, there is literally nothing stopping us from doing this” and pressed forward, we would never have had these great stories to tell.

And the Location Rebel brand?

Well, who know’s where it’d be.

Walk the Talk

That was six(!) years ago that we did that – and since then, I’ve done a lot of stuff. But not necessarily as much as I’d have liked.

I’m a firm believer of the idea that the more you talk about or joke about doing something, the more likely it is to actually happen.

Like the time my wife and I kept joking we should fly to Vietnam to get custom suits made for my groomsmen because it’d be cheaper than renting tuxes.

Well, two years of jokes later:

Look pretty good!

Custom suits!

The latest example of this?

My wife just hit ten years at her job at Nike and gets a 6 week paid sabbatical. So we’re tacking a few extra weeks onto it and setting out to do a bunch of the things that in the past were just the “wouldn’t it be cool ifs…”.

Update: We did it.

Tate at the Wolong Panda Reserve outide Chendu, China

Tate at the Wolong Panda Reserve outide Chendu, China

It’s been awhile since I’ve posted regularly on the blog.

But over the next couple months, expect a little more encouragement to do more regardless of your current situation.

This doesn’t mean flying across the world. It could simply be starting that blog you’ve always said you were going to do. Making an interesting recipe from another culture. Or visiting someplace in your home town you’ve never seen more.

So in the words of the brand that has became the impetus for the last 10 years of my life:

Just do it.

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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4 comments on "Just Do It."

  1. Dude awesome read and you are so right!! You have gotta at some point just do, Queue my 3 week countdown to quiting my job and travelling all over!

    Guess my first stop? Germany and Oktoberfest ! When are you there?? It’d be great meet you in person!

    1. Jon Lee says:

      Very cool video and a really good read.

  2. Elizabeth says:

    So great to see this and hear what you are up to Sean. I look forward to hearing more of your “wouldn’t it be cool if’s” as they become – “well that was awesome’s”.

    Thanks for sharing the inspiration to “Just Do It”. My mantra has been “our tomorrows are not guaranteed” and it has helped me from delaying pursing my dreams.
    To all the adventures ahead!

  3. Rebecca Evans says:

    Just what I needed today. Great inspiration! Love the stories/experiences and agree that is what we carry forward. My daughter just snapped me she has the beef jerky for our road trip to Dallas next week before flying to Copenhagen. Our family has road tripped since I was a child and beef jerky is always a part of the experience. Good memories/stories. Again thanks for a great read with inspiration to “just do it”!

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