The Power of Surprise and Delight

By Sean Ogle •  Updated: 09/30/21 •  4 min read

I’ve played guitar ever since I was 10 years old.

My dad taught me how to play when I was in 5th grade, and all throughout middle school and high school I had dreams of being a musician.

A rockstar.

You know those dreams were you get up on stage, and hear everyone cheering your name, and then you absolutely bring down the house with an epic guitar solo?

What musician hasn’t thought about that moment?

As a kid I went to quite a few concerts, too.

And I don’t think there’s a single one that went by, where I didn’t have these dreams of the lead singer calling someone out from the audience to come up on stage and play a song with them.

You rarely ever saw bands do it, but when they did?

Ooooooh boy. I always got chills, imagining what it would be like if were the one called up there.

That’s a story you’ll tell for life.

All of these feelings I had as a kid came back to me recently when I was watching a video of a Foo Fighters concert.

Rock legend Dave Grohl brought an 11 year old girl up on stage to play drums on one of their signature songs.

It was one of the coolest concert moments I’ve seen.

But it turns out, this is a regular thing for him.

He brings regular people up on stage, let’s them rock out in front of sold-out arenas, and then talks them up like they’re the greatest human on Earth.

I’ve got to imagine that being able to do things like that, is the very best part of being famous.

Being able to create an unbelievable, memorable experience for not just a single person, but the entire audience that was there to witness it.

It’s doesn’t always need to be some grandiose thing either, like bringing a stranger up on stage to play music.

The Rock recently took literally 45 seconds to create a similar story for these people:


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A post shared by therock (@therock)

If you could take 45 seconds out of your day to make people this happy? I’d do it all the time.

Wait, but you can…

You might be thinking, “ok thats great, but I’m not a celebrity. Nor will I ever be, so why should I care what they do?”

Every day we have opportunities to create memorable experiences for others, we just so rarely think that way, that we don’t do anything about it.

For instance, if you did something simple like paying for the coffee of the person behind you in line, that’s a story that would make their day. But more importantly, would also likely cause them to share the story with other people in their lives.

It’s memorable and unexpected.

Something I’ll occasionally do is respond to Location Rebel Academy member emails with an audio response just for them. It only takes me a couple minutes to record it, but it’s something that shows I care and (hopefully) makes them feel special.

When I worked on the World Domination Summit team, we called this “Surprise and Delight.”

If we could evoke one emotion from our attendees, that was always the one we’d shoot for.

Like the time we gave every single attendee a $100 bill to go do something meaningful with.

I’m a firm believer that the person who wins at the end of the day is the one who has the most stories to share.

How can you create experiences every day in your life or business, that will result in a story worth sharing for someone else.

You don’t have to be Dave Grohl or The Rock to do something special and memorable.

You don’t have to give strangers a $100 bill.

But you do have to be deliberate about it.

Think about how you can make someone feel the same way that 11-year-old girl did rockin’ out to Everlong. The more moments like that you create in your business? The more success you’ll enjoy.

Oh, and live is more fun this way too 🙂

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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