Content Repurposing is a Massive Opportunity for Freelancers RIGHT NOW

Right now, there’s a massive opportunity for freelancers that hardly anyone is taking advantage of.

In the past few months alone, I’ve spoken to half a dozen business owners and creators who all said the same thing: “I’d pay someone to do this for me right now.”

It’s not traditional freelance writing, but it’s directly connected. And if you’re looking for a sustainable online business that pays well and is in demand, this could be it.

Let’s talk about content repurposing.

What is Content Repurposing?

For years, blogging was the main way businesses and creators shared ideas online. Then social platforms took over. First Instagram, then YouTube, then TikTok, now LinkedIn and newsletters.

The problem? Most creators, site owners, and businesses can’t keep up.

They may have great content in one place, but they don’t have the time or know-how to adapt it for every channel.

The Race to Create More Content 

With so many platforms competing for attention, it’s overwhelming for both individual creators and businesses, whether B2C or B2B brands, to keep up. It’s not as simple as copy-pasting the same piece everywhere.

Each channel has its own format, style, and algorithm. A blog post needs to inform and rank in search, while a TikTok or LinkedIn carousel has to grab attention in seconds.

The reality is, unless they have a big content team, most creators and brands simply don’t have the bandwidth to do it all.

That’s why even established businesses have YouTube channels, blogs, or webinars collecting dust instead of working for them.

And that’s where you come in.

Where to Find the Hidden Opportunity

There’s a business opportunity out there to be the person that helps creators and businesses regularly create content across channels by repurposing what they’ve already made. 

For example:

• One webinar could become two blog posts, a couple of LinkedIn posts, and a newsletter.
• A YouTube video could turn into a set of TikToks and a podcast episode.
• A library of old blog posts could be refreshed for SEO, stripped of outdated references, and turned into a year’s worth of LinkedIn updates.

But here’s the catch: you need to be an expert on each platform and know how to create high-quality content for it. 

This is where the opportunity lies for freelancers. If you can become an expert at creating content for a specific platform or set of platforms, you can offer your services to businesses and creators who don’t have the time or expertise to do it themselves.

What are some specific ways you can utilize this opportunity as a freelancer? Here are a few ideas:

• Turn long-form video content into blog posts, captions, or social clips.

• Rework webinars, white papers, or reports into fresh blog posts and newsletters.

• Manage social posting: scheduling, repackaging highlights, and tracking performance.

• Edit and shorten long videos into Reels, Shorts, or TikToks.

• Repurpose podcasts into articles, show notes, or emails.

• Audit and update old blog posts for SEO, accuracy, and distribution on new platforms.

This is a huge opportunity to jump into something right now.

While a lot of companies are focused on churning out more content with AI, they’re overlooking the value of what they already have.

Content repurposing flips that mindset. Instead of adding to the flood of generic content, you help them stand out by making their best material more visible, more current, and more strategic.

And the best part?

For creators and businesses, this feels like a ton of extra work. For you, it’s simply breaking down what already exists and reshaping it for the right channel.

That’s why people and brands are willing to pay for it. This gives them more reach and more leverage without slowing down their pipeline, and that’s invaluable.

How to Start Repurposing Content

I know many people out there looking for this service right now. The key is to productize your offer so it’s simple, repeatable, and valuable to the client.

Pick one lane and go all in. If you’re a strong writer, offer to turn videos, podcasts, or webinars into polished blog posts and newsletters. If you’re great at editing, focus on turning long videos into Shorts, Reels, or TikToks.

• YouTubers who need blog posts, LinkedIn updates, and newsletters built from their videos.
• Podcasters who need transcripts, articles, and emails to support each episode.
• B2B brands with outdated blog archives, old webinars, or white papers that can be refreshed, re-optimized, and repackaged for new platforms.

While a lot of businesses are chasing “more, more, more” with AI, the smarter ones are realizing they’ll stand out by getting more mileage out of their best work.

That’s where repurposing becomes not just a nice-to-have, but a competitive advantage.

Now, you’re probably thinking, how do I go about offering this service?

Here’s a simple example. Start with YouTubers. They’re producing long-form content but usually don’t have time to adapt it elsewhere.

Send a cold email and offer to take one of their videos, transcribe it with a tool like Otter.ai, and turn that into a polished, SEO-optimized blog post for their website. That’s the core service.

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From there, you can upsell by pulling key quotes or takeaways and turning them into LinkedIn posts, Instagram captions, or Tweets. With a single video, you’ve just created an arsenal of content they can use across multiple platforms.

The work itself isn’t complicated. The goal is to building a repeatable process. In the beginning, you might charge less or even do a couple of projects at a discount to get experience.

But once you’ve refined your system, you can start packaging your services into clear offers with flat rates, which makes it easier to scale and earn a solid hourly rate.

Using AI to Help with Content Repurposing

AI is becoming a common tool for repurposing, but here’s the reality: most creators and businesses don’t have the time, interest, or confidence to use it well. They’d rather hire someone who can do the work and make sure it feels human.

That’s where you come in. By combining AI tools with your own judgment and creativity, you can deliver better results, faster.

• Use transcription tools (like Otter.ai) to turn video or audio into text you can polish into a blog post.
• Use AI summarizers to quickly pull out key takeaways, then shape those into LinkedIn posts or email newsletters.
• Use AI rewriting tools to draft variations of headlines, captions, or intros, then refine them so they match the brand’s voice.

Get Started Content Repurposing Today

So, the TL;DR is this:

Here’s the bottom line: businesses and creators already have the raw material — they just need someone to make it work harder for them.

It will help them grow their platform, brand, and business, and at the same time, your business. Plus, you’ll build up a valuable skill set and offer. I wouldn’t be surprised if you’d have a lot of creators knocking on your door. 

Content repurposing is something to explore both now and in the years to come.

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.