Last Friday morning, I woke up early at my grandmas cabin on the Mckenzie River, where I’d gone for a few days on a mastermind retreat.
Our days were spent hiking up waterfalls, talking strategy for 2015, and playing the occasional board game as we decompressed and prepared for what the new year will bring.
I didn’t have much work I had to do, aside from writing a blog post for Friday. My plan was to do it when I got up that day, post it, and then get back to the masterminding.
However when I woke up, and sat down at my laptop before the sun had even started peeking through the trees I found myself oddly stalled.
I had ideas for the post I wanted to write, but none of them quite seemed to fit or work for me.
The frustrating part, was this experience wasn’t unique. For the last month or so I’d found myself having this problem.
In the beginning of October, I set a new writing schedule. Three times a week – with various themes and recurring monthly posts (travel on Fridays, for example).
The first month and a half went great. We had lots of unique content, hosted a few spectacular guest posts, and I was staying ahead of the game by having content prepared a couple weeks in advance.
Slowly however the backlog of content began to wear down, the holiday season hit, and I was having a hard time keeping up with the schedule.
I told myself it was probably just because I had other things going on, and I’d get something up on Monday.
This morning, I had the same thing happen. I had ideas, but none of them really jumped out at me. And the ones that did, well they’d be much more involved and knowing I had another post up to get on Wednesday just didn’t leave me with the time necessary to create it.
So I’ve been sitting back and thinking about why this is. The experiment was to post 3 times a week for 3 months, and while technically I’m still two weeks away, I think I’ve found the information I was looking for, both about myself and about you.
What I’ve Learned during this 2.5 Month Experiment
It’s difficult for me to sustain it over the long term
This blog is ground zero for my entire business. So I feel like I should be writing all of the time on it. I often feel like I should write every day.
But that’s not reality. The posts that I was always the most excited about, and got the most traction, were the ones that I’d spent a week creating and refining. The ones that solved a problem. And to write posts like that I need to spend more time on them – without worrying about a self imposed deadline.
Each post, get’s less attention, and in turn, less traffic
I had a few of those posts that I was really excited about during this experiment. However, because there was always another one immediately over the horizon, they never got the love or attention they deserved.
Because of this, traffic and engagement were stagnant at best. In my head, I’ve known this to be true for awhile. Derek wrote about this a long time ago, but I had to know for myself (hence the experiment).
I need to rediscover what this blog is (and what I want it to be)
One thing that cropped up when I was trying to create more content is the question: what is Location 180?
Short answer is it’s the premier place on the internet to help you build a business that you can run from anywhere in the world.
But as I wrote more, that message got muddied. Is it a productivity blog? A marketing blog? A travel blog? A personal blog?
It had elements of all of those things, without being entirely clear which one was more important.
This is Normal
At some point, every blogger goes through a period like this – especially ones that have been around for over 5 years. I’m still searching for that magic equation that makes this site the most useful for you, and the only way I’m going to find that is by constantly trying new things out, and being transparent about it.
Thanks for your patience, and continued support while I try and make this site as useful as it can possibly be. I’m probably breaking the rules of blogging 101 by being so forthcoming about this, but I think it’s important to see some of the behind the scenes stuff.
For the rest of the year, I’ll be posting if I’m inspired to do so – not because I feel obligated to. I’m looking forward to removing that constraint, and then seeing how I feel about it as we head into January.
When you come to Location 180, what do you want to see? Why do you read it? What would you like more or less of?
Image Credit: Vintage Typewriter by Big Stock