How to Kill Information Overload (And Make Your Next Project a Roaring Success)

By Sean Ogle •  Updated: 11/12/12 •  8 min read

“How do you want to price this thing? Recurring payment? One time fee?

“Not worried about that, how are we going to market it and drive traffic to the site?”

“Hold up, maybe we should create the product first?  Should we go the minimum viable route or bet the farm and go full featured?”

“Hell I don’t know. There’s a lot of ways we can take this.”

This conversation never took place.  But I’ve been a part of dozens if not hundreds that are very similar.

The Beginning of a Rebellion

I’ll be totally straight with you.  If all you care about is earning a side income or enough to fund your travels, becoming a lifestyle entrepreneur is pretty easy.

There are really easy businesses you can start that will get you $1k/month and allow you to travel wherever you like.

Not to mention the fact that the location independent route is starting to slowly become a more accepted path.  Full communities like Location Rebel Academyand the Dynamite Circle are completely devoted to entrepreneurs who want to be able to work from anywhere.

As these communities and circles become more established, it’s becoming easier and easier to find internships, or low paying part time remote work that will allow you to get your feet wet.

That’s what happened to me. I started off in Thailand getting a measly $800/month, but it was more than enough to allow me to scrape by while I studied, practiced and built my business.

When you’re at that level, the path is also very clear.

If you buy into my method of doing things, it’s a three step process:

Each of those gets progressively more difficult, but like I said, with these entrepreneurial circles growing, it’s becoming easier to find work in the process.

Inside our community Location Rebel, MK just landed a well paying social media consulting job. Bill and Matt both have scored regular web development contracts.  Not to mention all of the SEO freelancers we’ve created.

If you have the balls to pursue it, making $1-2k is pretty attainable, and again if you work at it, you should be able to get there pretty easily.

When it Really Gets Good, Ahem, Hard

I’m willing to bet you don’t want to live on $1-2k a month for the rest of your life – there’s a good chance you couldn’t do it now if you wanted to.

Unfortunately (or fortunately, depending on your perspective), it’s when you’ve developed the skills, have the base income, and are beginning to work on your own that things start to get more complicated.

Why is that?

Simple, because when it’s your business, you can do whatever you want.

And that’s the problem.

It’s easy to lay out the path to get started, however when you start building your own products, affiliate marketing, or creating e-commerce stores – things get scary.

Why?  Due to the sheer volume of information and tactics that are out there.

These days it seems as though anyone with a blog or a crappy ebook is also a “marketing expert”.

That means complete overload when it comes to advice on strategy:

For a new entrepreneur the amount of information is staggering.

So staggering in fact that I’m willing to bet you’ve spent a ton of time thinking about it, pulled out bits and pieces of everything and fail to have a truly cohesive strategy – which in the end is costing you sales.

How to Solve Information Overload

Information is good. The more you have the better.  Read books, study strategies, and educate yourself on what it means to be a sales person on the internet – because let’s face it, that’s what we all are in the end.

However, success for your next venture is pre-determined.  Once you start working on it, you’re either bound to be an inevitable success or catostrophic failure.

How can you tell?

It all comes down to your planning.

Time and time again I see people begin a project and they do a terrible job of diffusing all of the information they’ve learned down to a plan that’s specific and will work for them.

They slowly plug away on the project until they launch, and then what happens? No one buys.

The implementation comes down to a bunch of random tactics they’ve learned from all over the place, with no cohesive strategy backing it up.

I’ve spent the last 2 months planning the future of my business. I’ve been very reluctant to do too much more than that, because I don’t want to fall into this trap.

A good marketer is deliberate.  Every email, every resource, every communication, price, offering etc. It all has a purpose.

It’s up to you to create the plan from the very beginning, and then execute on it.

There will always be new ideas and tactics to distract you. It’s actually terrifying how easy it is to become distracted, but the one who wins is the one who takes a deliberate strategy and puts it into practice.

I’ve never been the best at this.  But it’s been very clear when I’ve done this and when I haven’t.

Illustrations from My Business

Location Rebel

With the initial Location Rebel launch I had a very clear strategy.  Here’s the basics:

There were certainly some other intricacies in there, but the result was $7,000 in less than an hour during beta.  And thousands more 2 months later during the relaunch.

This funnel still converts remarkably well.

Hacking the High Life

For some reason, I wasn’t as smart with the launch of Hacking the High Life.  It’s a fantastic product, but it didn’t do as well because I didn’t plan a specific and detailed strategy from the beginning. It looked like this:

I made around $2,000 on launch day and while much of that was recurring income, it wasn’t nearly the epic launch I’d hoped for.

Getting 100 emails obviously shows me people are interested in this.  Now imagine if I’d done that a month prior.  Gave them some high quality content for free based off what they wanted, offered a better buying incentive, and then launched.  While also following up with more high quality content to the people who didn’t buy.

That cohesive plan and strategy could have made a night and day difference, right?

Why I Didn’t Execute

I’ve learned a lot about marketing in the last year.

When I started the launch funnel for Location Rebel, I really didn’t know what I was doing.  I took a basic strategy (all I really knew at that point), built around providing really useful content, and then I executed on it.

Simple plan + incredible value = big win

With Hacking the High Life, I actually knew a lot more about marketing, however I didn’t apply it in the right way.  I didn’t figure out exactly what they end user needed (or wanted), I used a hodgepodge of strategies (personal email, webinar, sales video) but didn’t pay any attention to the overarching strategy and why those things would, or would not work together.

The Point of All This

So what am I getting at here?

The point of this entire post is to help you understand a couple things:

Once you have an idea for something – don’t start building it. Outline it, test it, create the blueprint for the entire sales process.

Then follow it to a T.

I promise you’ll thank me later.

Photo Credit: Verbeldingskr8

Sean Ogle

Sean Ogle is the Founder of Location Rebel where he has spent the last 12+ years teaching people how to build online businesses that give them the freedom to do more of the things they like to do in life. When he's not in the coffee shops of Portland, or the beaches of Bali, he's probably sneaking into some other high-class establishment where he most certainly doesn't belong.
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