The past two months over here at Location 180 have been a dramatic departure from the previous two years I’ve spent blogging. I’ve always done a good job with the blog, but admittedly, hadn’t done a great job of capitalizing on the potential of the site.
I wish I could say I just didn’t know how, or wasn’t sure how to go about it. The reality is I just never put the effort forth. I didn’t take the time to build a game-changing product, I didn’t focus the message of the site, and I optimize my the brand and message in a way that would create a buzz.
Well that’s all changed over the last two months.
Right now, I’ve got momentum. And you know what? It feels good.
So what’s changed?
In a word: mindset.
While the site will always be personal, it’s no longer just about me. Location 180 is bigger than that. Location 180 is about you. You want something more out of life. You want adventure. Autonomy. Fun. Money. Freedom.
I hit a point where I realized this. I realized it was no longer about me, and that I owed it to everyone who has supported me for the past two years, to give back. I’ve learned a lot. You’ve helped me create the lifestyle of my dreams.
Now it’s my turn to help you create the lifestyle of your dreams.
Location 180 is no longer a hobby, it’s a business. I mean that in the best way possible. When you treat something like a business, it becomes more serious. You try harder. I don’t have the option of slacking off anymore, nor would I want to.
The coolest part about all of this for me however has been seeing the incredible transformation that has occurred from the time that I decided to take it seriously as a business.
Traffic has nearly doubled to the site in the last two months. There’s a new, awesome look to the site (thanks again Andrew and Andrew). We have a services page. Retweets’s have gone through the roof. Location Rebel will be live in 8 days. Email subscriptions have increased ten fold, in the last two months.
This momentum makes it even easier to to keep going. I receive multiple emails everyday from people who have been inspired to take action in their life as a result of Location 180. That’s powerful.
How to Build Momentum
So that said, I’ve made it pretty clear that I’m riding a wave of momentum. So how do you do the same?
Step #1: Take Yourself Seriously
Whether it’s yourself in your business, career, lifestyle, whatever it is, stop messing around.
For as seriously as I thought I was taking Location 180 in the past, I now realize that I wasn’t. I knew that my site was poorly optimized to support traffic. I didn’t care if I missed schedule posting dates. I had a good story, but a terrible brand.
I mean think about it, if you showed up on the old site, you would have to spend 20 minutes searching through the archives just to get an idea for what it was all about. Now? It says it all right up there in the tagline. If this is your first time on the site, you already know what the benefit is for you to keep coming back.
Now I’m taking myself seriously.
It’s time for you to do the same. Are you unhappy in your life? Do you want more blog traffic? Do you want a business of your very own or your current business to grow? Then take yourself seriously and start planning for it.
Everyone talks. Few do. Don’t be like everyone.
Step 2: Figure Out How You Can Help Others
Ok you’re ready to start taking yourself seriously, how do you get everyone else to start taking you seriously?
Easy: help them.
It doesn’t matter what your medium is or what your goals are, the more people you can help (even in a small way) the better you’ll feel about what you’re doing. I’ve spent a ton of time over the last few months thinking about where I can add the most value to the lives of those around me. That means creating higher quality posts here on Location 180, being responsive, answering questions, helping other people with the things that matter to them.
As you start helping others, they want to support you.
The more support you receive, the harder you work to go even farther. That’s the basis of momentum. The more you put into that, the bigger boost your going to get.
Step 3: Don’t Stop
So if that’s how you build momentum how do you keep it?
Simple: keep doing it.
It’s the snowball effect, you take yourself seriously and help others, they recognize this and support you, you get a bigger boost, you get more support, you go even bigger…
See where this is going?
I don’t care if this in business, blogging, sports, it doesn’t matter. The more you give the more you get.
Spend time learning what your customers need and what they want. They will gladly tell you, it’s then up to you to go above and beyond their expectations and deliver.
The more you deliver, the more momentum you receive. The more momentum you receive, the easier it gets to keep it.
It’s not a difficult forumla, but it all begins with you. Take yourself and your business seriously, and you’ll be amazed with the results.
Location Rebel is finally, almost, ready for beta release. Next Tuesday July 26th, the first 20 people to signup will get to be part of the beta release which includes more one on one attention with me, special bonuses, and a say on the evolution on the course.
However in the meantime, the first of three Location Rebel case studies is now live. We will follow along with three people as they strive to reach location independence in their own live. The first is from Mark Powers who is hopes to be working from anywhere in the world by his birthday next April. In this introductory post he talks about what he is up to now, some of the problems he has faced, and upcoming goals.