This is a fun step! How do you want the world to recognize you? Who do you want to be known as?
This is your chance to be creative. Really put some thought into this because you are going to develop a very intimate connection with whatever you choose.
If you have no idea what you want to do it’s always a good idea to pick your name, or some version of it. If your name is a bit more unusual (there are far fewer “Froments” in the world than “Smiths” for example) then consider some combination of your initials or something along that line.
If you want to go with a brand, really think about it before you jump in. The good news is that urls are generally cheap, you can get them mostly for under $20 so if you see something you might want to jump on later, it never hurts to buy them if you have the extra cash.
When I first started, I had no idea what I wanted to do so I grabbed www.seanogle.com. Then when I decided to brand my site Location 180 (now Location Rebel) I bought www.location180.com too. Eventually, I smartened up and merged them into one site, the one you see now.
Here are some things to consider when choosing a name:
- Try to avoid too many hyphens: Don’t purchase www.i-want-to-get-skinny.com just because www.iwanttogetskinny.com was taken. It looks unprofessional and people won’t take you seriously.
- Choose something memorable: I chose Location180 because it was fairly easy to remember and concise. Ideally, you want something that conveys the idea of the site, is easy to brand and is easy for people to find.
- Consider registering your name (along with whatever your branding is): Who knows what will happen with your online empire. Even though there are at least 30 other Sean Ogle’s out there when you Google the name, 9 out of 10 results are about ME. That’s powerful.
- Consider SEO (Search Engine Optimization): Sticking with the weight loss theme, if you can come up with something creative that uses keywords that have to do with weight loss, Google will love you for it. Dig into the SEO blueprint for more.
- A .com is ideal, but not the only option: Maybe you’ve found the perfect name for a site, but the .com is already taken. Perhaps the .net or .org or .co is available. Many people get caught up in the idea that you HAVE to have a .com. Not true. There are tons of popular sites that don’t have the .com so it’s not the end of the world if you can’t get it.
You can use any number of different services for researching domain names.
I generally NameCheap for their bulk domain search to see if domains are available, if for no other reason than it’s easy. If I don’t go there, I buy directly through Bluehost, which is my hosting company of choice.