Glad to see you made it this far! Hopefully, you are ready to make some changes in your life, and you recognize the virtues that a blog can provide when it comes to making them happen!
When I first started Location 180 (now Location Rebel), I made A LOT of mistakes. I even blew up my entire site…multiple times. Luckily, I had a hosting service that was able to recover everything and put it back together for me in a matter of hours.
So, why am I writing this guide when there are literally dozens of other resources about the same topic?
Because I still have yet to find anything that I feel provides a holistic perspective on beginning a blog.
I know some of the pitfalls that I ran into, and I want to keep you from doing the same thing. I also want to talk specifically about your goal for a blog, and the best route to take for your purposes.
Alright, you ready to dig into this? Let’s go!
What Do You Really Want to Change?
One thing I’d like to reiterate is that a blog is not critical to your success in Location Rebel. However, a web presence is essential. The benefit of a blog is that it enables you to establish yourself as a relative expert, show off your skills, and connect with people who might be interested in your services.
However, you can do that with a more simple website and a “services” landing page. It’s up to you to decide if a blog is right for your business and your goals.
All the same, you need to decide if your blog is going to be for business, personal or both. Location 180 started out as a personal blog but quickly morphed into a business/personal blog. I market my services and products and give advice while still going into detail about my personal life and stories.
I definitely think going that route allows people to relate to you better. However, the more time you spend building your personality, the longer it takes to establish yourself as a relative expert.
If your primary goal is a business, figure out what that is and put out high quality content that relates directly to that.
The more thought you can put into the goals of your new site, the better off you’re going to be because you’ll have direction. At this point, don’t start a blog just to start it. Understand why you are doing it and how it fits into your larger picture goals.
So, you think it’s right for you? Well then, my friend, let’s get you a blog.